Periodically SAS offers such campaigns to stimulate demand for available seats and attract new customers to try its services.
The aim is of course primarily to sell more tickets, so that we fill up each flight. In addition SAS wants to change customers' perception, to make its products more attractive to leisure travelers, who typically demand low prices in Economy Class. In Economy, SAS always offers 23 kg free checked in baggage, free check-in at the airport, internet, automat check-in where available, seat reservation and 24 money back guarantee.
The campaign started today and sales ends 3APR 2012. The travel period is stretched out so that low-priced tickets within Europe are valid for travel from 29 april and up to 15 December. The same travel period is valid for tickets to Asia, with the exception of the period 25 June to 28 October, which is not offered for the special low promotional prices.
The discounts on the lowest booking classes in Europe varies between 7 to 20 percent below usual low cost. On some routes tickets will be up to 30-40 percent cheaper than normal.
The new SAS promotion is available in all markets. From Poland 1000s of low fares are available now at www.flysas.pl. With prices to:
Scandinavia from 222 PLN*
Europe from 468 PLN*
USA from 2311 PLN**